Innovation in Nutrition – An Interview with Rick Anson | 005

Used to be where we had some of these vital brain nutrients found in our foods, but that's not the case any longer. Our foods have been stripped of all the nutrients we have preservatives in our foods, and so it's very important to stand that supplementation for brain health and even vision, health is more important than ever.

Dr. Fab Mancini: I know everyone is so exciting to be with you today. You know I love to do these shows, because to me, my mission is ending chronic disease. I have been in this path for the last 38 years. When I first understood that most chronic diseases can be prevented. It changed my life, and at that time, there wasn't any preventative medicine or alternative medicine, wellness, integrative medicine, functional medicine. None of that existed at that time. Imagine 38 years ago, but I saw it in an instant. I recognized that to empower the people to make a good choice towards their health was the greatest gift that I could be doing with my life. And over that period of time, as you know, I have been a big proponent of wellness, and I'm a Doctor of Chiropractic by profession, and study many other complimentary and natural professions like acupuncture, nutrition, energy, medicine, and many others. Well, let's talk a little bit about nutrition, because I know as a consumer, we get very confused sometimes out there with all the options that we have. Many times we go to Amazon and we see that we're looking for one ingredient that we heard was good for us, but then we don't know how to decipher from one company to the other. And I've been in this space for so long, and I've actually consulted for some of the biggest nutritional companies out there, and I learned a few things, and some of the things that I learned, I want to share with you for this because I want this segment to be about your nutrition, how to understand the power of nutrition as a supplement, and, more importantly, the choices that you're making in what selection of products do you choose to put inside your body? So I'm bringing to you one. I call them the biggest innovator in nutrition out there. Rick Anson, Rick, it's so good to see you again. Hello,

Doctor Fab, thank you for having me on the show. I it's always it's always a pleasure.

Dr. Fab Mancini: Well, you know, I've been a big fan of you for many years. You're a legend in this space, and one of the things that I would like the audience to understand is your evolution from where you started to where you are today, to really help us solve the chronic disease problem that we have, not only in America, but all over the world. Well,

you know, like to get us to after 25 years of product development. And you know, in innovation, it starts with my personal life, like in my life, I was a collegiate d1 soccer player, and I was always looking for products or ingredients that would give me a physical or mental edge so I could perform better. And I'm about your age, right? So it goes back a little bit, and when I first started, there were no there was none of this functional ingredients. There were no nootropics out there. There was no biohacking. It was just trying to find ingredients that would actually have an effect, a positive effect, on my performance. And so fast forward from those college soccer days and trying to trying to get a professional contract, to working with companies in the bio science and nutraceutical all that collective experiences rise to these innovative products now that mimic how drugs work, but our drug free products that give People another choice, a healthier choice, so they can control and have a have influence on their own personal health and wellness. Well,

Dr. Fab Mancini: you know, one of the things that I have found to be challenging is people don't know sometimes how to make the best decision. And for many years, I've been promoting just you have to become an informed consumer. You have to really understand what it is that this world is all about. Because many times, as individuals, we want the quick fixes, so we're willing to be, take for and do whatever it is if we feel that something is going to get us the outcomes that we're looking for. But at the same time, there's a much bigger picture, and one of the things that I teach about chronic disease is that chronic disease primarily is the accumulation of bad choices that lead us into a disease process. So nutrition and supplementation has been proven to be. Be extremely effective and efficient in helping somebody maintain their well being. And not only you as a professional athlete, in a collegiate athlete, you you were looking for that edge. I think everybody's wanting not only to look younger, but to feel younger. Right? I'm about to turn 60, and I'm in better health today than I was 20 in every aspect, my markers, my physical body, my mental focus, everything. So let's talk a little bit about the innovation, because this is what I've learned, and you have taught me a great deal about this, and that is that the most important thing is to identify what are the perfect or the best, science based ingredients? Because you're very scientific in nature. You only deal with highest level ingredients. You work with pharma companies, and you understand the the importance of legitimacy in ingredients. But now you're doing this natural space because you want to bring this to the masses and alleviate some of the side effects that we've seen out there. So let's talk a little bit about that. Because to me, the challenge that I find most individuals are having is very simple, and that is engagement, consistency, discipline, staying with the program. When I work with one of the top nutritional companies out there, we notice that people will buy a month supply of something, whatever that may be. By the second month, they drop over 50% participation, and then by the third month, it dropped another 30% meaning individuals are not staying consistent, and they the challenge with that is the fact that if you have all these incredible supplements sitting in a pantry, it's not going to help you. You got to put it inside your body so your cells can get to work. So let's talk a little bit about chronic disease. Let's start with chronic pain. I mean, pain has been around forever. It's the number one reason why we see a healthcare provider. What are some of the innovations that you're finding with pain that you've been able to help people solve?

Well, thank you fab for that. You know, it starts with innovation, right? Like, as you mentioned, the 50% of the people in the second month stop using the products. We've taken an innovative approach to personalized health care and for people to have products that they love and that they can can consume, right? So our approach has been, let's take these, you know, evidence based clinical ingredients that traditionally have been put into a simple capsule form, where people are supposed to take one or two a day, and it's again, lost in the jar, and it's put in the pantry, and they don't think about it, and because you never see it. And that form factor is very antiquated, right? Because about 50% of the nutrients that are in those capsules are lost before they're being absorbed into your body, and then it takes about three or four hours for that absorption. We call it the bioavailability, to even have an effect in your body. So our approach and our product lines is to take the finest, safest, clinically based ingredients and plum into fun, great flavor, consumable like chewable products like vegan, sugar free gummies, sugar free caramels for weight loss, products like that that are fun, that people love to taste and consume, And most importantly, they love to share with people. So that's our overarching innovation. And when it comes to pain inflammation management, it's so important to understand right helping stop at the root cause. And that starts for me, for plant based pain and inflammation management and alleviation, and that starts with hemp, CBD as a core ingredient for our topical pain relief and inflammation relief products.

Dr. Fab Mancini: I know that you have been a big experts of CBD, and I know CBD has become more popular, but what is it about in a CBD that you feel we need to be looking for, what we select, a great CBD product. Is it the amount of CBD instead the absorption of it? What is it that you have found to be affected? Yeah,

Dr. Fab Mancini: Well, let's move into another one, because right now, the topic that is in everybody's mouth they see it in all the commercials, is this, GLP, one for weight loss. Help us understand a little bit about what is the GLP one and why you said that has become so popular. And more importantly, what is it that you are trying to bring to the masses as a safer and maybe even more effective way of introducing this peptide into our bodies.

Dr. Fab Mancini: Well, you know, it's so interesting, because to me, when I saw that innovation, especially through a caravail, which is such a delightful way of feeling like you're having dessert, but you're not really cheating, because you're putting all these healthy stuff in your body, or a gummy that makes it so simple to carry, whether it's in your pocket, in your purse, in your car, you can carry your gummies when you travel. You don't have to worry about, you know, taking a lot of stuff. Let's talk a little bit about cognitive decline. You know, over the years, we have seen that dementia, Alzheimer's, lack of focus, brain fog, all of those have become very serious, and the numbers have increased tremendously. Brain IQ is one of your children of products, but tell me a little bit about what is it that you were trying to or what do you think is missing for people to understand how to prevent themselves from getting this and why is it so important that we put some of these ingredients in our bodies right now?

Yeah, yeah, that was really what I was when I was playing college soccer and trying to get a contract. Was really about my cognitive performance. How can I think a little bit quicker, a little faster, maybe a little bit longer during my competition? And it's really carried over now, yeah, Parkinson's, Alzheimer's dementia, brain fog. A lot of this has come out, even out of the COVID era, right? And it's it used to be where we had some of these vital brain nutrients found in our foods, but that's not the case any longer. Our foods have been stripped of all the nutrients we have preservatives in our foods, and so it's very important to stand that supplementation for brain health and even vision health is more important than ever. And if you really look at what what our brain nutrients are, it's like in the vital nutrient called choline. Choline is actually a nutrient that's vital for our memory. It helps our synapses fire faster, and it's that bridge for short term and long term memory, and that's a nutrient that is hardly found in our foods at all anymore. And then there's acetylcholine, which is another it's a nutrient. It's for a neurotransmitters so that we think faster and think clear and helps with that short term, long term memory. So we putting, we've, we studied this for over five years to create the brain acute product line in this amazing drink and sugar free vegan gummies, and in a quick capsule form for night time cognitive performance. So people have options and have the finest, safest ingredients, but again, in in the combination of seven to 12 different active ingredients that optimizes your brain health, in your memory, cognitive function, focus, etc.

Dr. Fab Mancini: Well, you know, it's interesting, because I was watching the other day my feed a video from Kim Kardashian, and she was talking about how, for her, one of the most important things is to do neurotropic capsules every day. And I know that you have an incredible drink that I'm addicted to, but also all these gummies, so you can just take make it simple. Another chronic disease that we're very concerned about is the inability for most people to sleep soundly anymore. We have seen that over the years. I know that there's a tremendous amount of distress in the world. People are having relationship, economic, work related issues, and also, we're seeing an over utilization of technology, right? They're stuck in their phones and their iPads or watching the news and televisions and all of those race activate the brain. Tell me a little bit about what you discover from a nutrition perspective, how to help people have a better sleep.

Yeah, we really took, you know, through all of our interaction, I is as besides being part of an FDA pharmacy, I am the human performance director for a very large global fight company, and so I work with these professional athletes, these UFC fighters all the time, and we talk about products for cognitive function, we talk about products for weight loss, we talk about products for vision health. They all want these things. They want performance. But it's amazing that every single person I speak with, I just want a good night's sleep. I just want to feel good when I wake up right all these professional sports teams have spent billions of dollars on red light therapy and hyperbolic chambers, and that's all absolutely required. But the end of the day, the biggest thing is they're all trying to figure out, how do I get seven, eight hours of amazing RAM rapid eye movement, sleep, and so again, through our innovation, we studied this for number of years and created a sugar free, vegan gummy form and a brain acute, non caffeine capsule, we can create a new category called restorative sleep, right? So that is taking a sugar free, vegan gummy about 15 minutes before you go to sleep with the perfect amount of blend of a chamomile, melatonin and l theanine, which is the essential amino acid that our body, again, we're not getting enough of because it's stripped out of our foods, that helps you go into a REM sleep. So you get and look put your pajamas on, because you wherever you're at, you better be ready to go sleep in 15 minutes, because this thing's going to knock you out. It's got a natural plant based ingredients, and then you add a brain IQ. Two non caffeinated capsule. You're getting all of these brain nutrients while you're sleeping. You got chega mushroom. You have n, m n, which is our anti aging memory product. You have all these other amazing that the choline, the acetylcholine I mentioned, while you're sleeping. So imagine fab while you're sleeping. You're getting seven, eight hours of great REM sleep, and you're getting all these brain nutrients while you're sleeping, so you wake up restored and ready to go out there and perform all day long. And that's what we've created. Well,

Dr. Fab Mancini: it's interesting, because many studies have shown recently that if people could just sleep a little bit longer, many of their chronic disease symptoms will go away. Now. There is a tremendous amount of interest out there people in something that they call longevity, anti aging. People want to live longer. People want to look younger. People want to feel younger. Tell me a little bit about especially NAD. We're seeing that NAD is becoming more popular. Why do you feel and what are the other components with NAD that will make the alternate anti aging formula out there? Because you've created it. And I'm just like, you know of some of these combinations that you put together?

Yeah, when you look at, you know, youngevity, especially the new movement right in the United States, thank God for this new, you know, Maha movement and make America great again, and this movement with with professionals like you, who have dedicated their life to helping millions of people. When you look at the all these like the sleep and the cognitive function and the weight loss, you absolutely have to look at the longevity and this anti aging, living better, living longer. And so the key to that to understand cellular energy, right? So any D is not produced in our body. Actually the precursor, which is N, M, N, is actually put into our body. And in our body produces the NAD. Well, NAD is truly the fountain of youth. NAD, it has like 20 different amazing functions in the body. Number one, it helps restore your DNA, which is vital to you know, it's vital for every single living human being and every single animal it also goes into. And it's a cellular level energy. So natural energy all we have trillions of cells. And ATP is, is, is in the Krebs cycle, is how we produce natural energy. We all get energy through coffee. A lot of us do through coffee, through stimulants, maybe energy drinks. Well, that's obviously artificial energy, right? Source from caffeine that we're putting in our body. If you get natural cellular energy, you are you're in the like the 5% of Americans that have the ability to produce natural energy clean and take control of your health and wellness. I like to tell people simply, NAD goes into your cells and erases the pollutants in your cells that you've had since the first day of birth, whether there's toxins from water, from the air, from the food, plastic packaging, I cannot think of anything that can be more impactful for anti aging and our health and cellular energy than NAD for the next 10 years.

Dr. Fab Mancini: Wow, that's exciting. And lastly, I know we could talk all day, because you have so many innovations, but there's one thing that I know, specifically because of my mother, that skin care has become extremely huge in the world of not only women, but also men. Now the amount of men that are actually protecting their skin and taking nurturing their skin has grown tremendously over the last 10 years. Tell me a little bit about what have you found as an innovation to allow people to not only have incredible skin, but also be able to continue this anti aging movement, where they're now looking younger than ever, and I'm an example of those.

Well, yeah, I mean, obviously our skin's our largest organ in our body, right? And so it's been a primary focus for women, for sure, on beauty, you know, around the face, but now we're understanding, really the overall benefits of skin care, not just beauty for the face, right? So taking looking again at all the finest ingredients, sourcing them from around the world, whether it from a pharmaceutical company, bio science, a large network marketing nutraceutical, wherever the 10. Technology is innovation. We bring it in and we make it and we put it into a fun form factor where people will consume so we've actually created, I believe, industries first, clinically proven, evidence based skin care with vegan, sugar free gummies. Now this is an edible form, not a topical form. Where it we have the stage that show. Within two to four weeks, you get all the benefits of the skincare ingredients in an elbow form that's fun to eat, and you get that experience, easy for men, easy for women. And we went, we didn't just stop there. We went with five categories. We're talking about anti wrinkle, anti age spot, skin elasticity, making your skin look better, more supple. Anti it's, we called it dimples. It's anti cellulite as well for the whole body. And then hair beauty and hair restoration. So many people, particularly women, are losing their hair. Maybe it's through the climates, maybe it's due to other drugs that they're taking. Right some of the things we've spoken about, but this is true innovation and elbow form with five clinically proven beauty functions in two or three gummies. I cannot wait to launch this. The first place they want us to go is to into the UA, into like Dubai and Abu Dhabi, for the culture and the women there. But we're going to take this around the world, in there, in Asia, and everybody who wants better skincare that's non topical, that's actually beauty from within. I just can't wait to take this around and share everybody with you.

Dr. Fab Mancini: Well, thank you so much, and I really appreciate your time. I know you're so busy. And for those of you that are listening, my intention in doing this show, and every time that I have Rick as a guest and in my events or in my podcast and my TV shows, one of the things that I love, and what I hope that you got from today is that nutrition is very critical. What we put in our bodies is really one of the best ways to reduce or eliminate or even end chronic disease. And I wanted you to be informed that nutrition doesn't have to be boring. It doesn't have to be just capsules that you don't want to take because you're having difficulties swallowing, or it doesn't have to be things that don't taste good, which is one of the biggest complaints that I get. It's like, Man, I know that's good for me, but it tastes terrible, so you don't do it. Nutrition needs to be especially supplementation, but also, I'm talking about regular nutrition with whole foods. But supplementation needs to be fun. It needs to be something that you want to look forward to doing, something that you can't wait to wake up the next morning and say, I'm going to have, you know, my gummy or I'm going to have my caramel for dessert, or I'm going to have my my drink to keep me going throughout the day, make sure that staying focused or whatever, these are all things that we do every day. We're just doing it with something extremely healthy for you. So I'm encouraging right now to think about your supplementation. What is it that you're doing right now? Could you want to and expand your way of thinking? Maybe try some of these new innovations? And Rick, with your permission, I'm going to put your link right here, so that way they can actually get more information. And the clinical studies that you have found of what ingredients are the ones that you should be looking for how to mix them together. And the beautiful thing is that you've already created many of these solutions where people can actually just start using them immediately. So I'm going to go ahead and put that link in there. But remember, without you engaging, without you making supplementation part of your everyday process, without you choosing to be healthy today than you were yesterday, nothing is going to change. So I hope this segment was very exciting for you, and I hope that you will leave this segment saying to yourself, I can't wait to make my supplementation fun exciting, something that I look forward to doing every day, and, more importantly, be disciplined and consistently, because that's where you're going to see the changes that you're looking for. God bless you, and I'll see you next time.